Vital areas for the emerging Data Science
Advanced Analytical Consultancy :
Specialising in the disciplines of data mining, predictive modelling, statistical analysis, operations research, econometrics, mathematics to generate business insights for enriching decision-making at every level driving strategy across the group
Geo-spatial Practice :
Specialising in geo-coding, trade area analysis, geo-marketing, transportation modelling, and geo-visualisation that supplement the Advanced Analytical Consultancy and Business Intelligence groups with the development of geo-spatial model and representation of the business realities
Centralised Leads Management and Retention Management :
Specialising in analytical lead selection, application of corporate governance (incl. CPA), lead optimisation, lead dissemination, response analysis, and campaign effectiveness measurement and optimisation
Business Intelligence :
Managing the enterprise automated BI platform, developing enterprise wide performance management dashboards/frameworks/reports, providing trusted, integrated information delivery platforms across the organisation
Acquiring Customers :
In order to assist you in developing a deep & intimate understanding of your customer-base, some of the typical questions that Hoonartek is able to provide answers to are:
- Do you know what constitutes a good customer?
- Can you match prospective customers to the right products and services?
Growing The Relationship :
- Who are your most valuable customers and what are their attributes
- What products do your customers purchase and what do they crossover purchase?
- What will your customers want next?
- What product promotions increased sales, transaction size, frequency and crossover?
- What communications worked? Who responded? How did they respond? What was their post behavioral activity?
Retaining Customers :
- Which of your profitable customers are at risk of leaving?
- What are the buying habits of your best customers?
- Are you matching products and services to the right channels?
- Can you detect behavioral events and provide timely and relevant customer communications?
Rewarding Loyalty :
- Who are your most loyal customers and what programs are most effective for impacting behavior and retention?
- Do you treat your loyal customers differently than your others?
- When a customer touches your business, do you have the capability to engage them with targeted messages?
- How do you determine the level of personalization you give to your customers and how do you deliver it?